Yes, you can have multiple stores in Shopify. It is important and safe to run more than one store because, if one fails, the other one can save you.

You can also have a broad customer base. Many affiliate marketers have more than one store. But that is all about how you can manage all of them successfully. With content optimization and SEO, you can have more visitors onto your website. Moreover, shopify custom product designer allows your customers to customize products directly from online store. But there is no point if you can’t manage them all.