When people opt for Cash-On-Delivery in eCommerce, the information they enter regarding address and phone number may be fake. So, a company suffers a loss due to fraudulent orders made by genuine customers. That is why, it is essential to make an online identity verification of customers especially, those who opt for Cash-On-Delivery.

The first step to verify is the customer's identity and information. Particularly, when a customer purchases a high-priced product or in large quantities, try to detect fake phone numbers, email, and contact addresses.

Detecting fake phone numbers with One-Time-Password verification/ phone call address confirmation, email activation links, etc. You can also check the postal zip code with the state/city. Therefore, in this way you can control fraud attempts without compromising your services for genuine customers.

Related Questions:

What is the best example of customer retention?

Offering reward programs, special offers is a good way for customer retention in e-commerce stores.

Why is customer retention important?

Customer retention increases your brand value and ultimately your revenue.